Well, Ryan, I finally read it...
A few weeks ago, I read Coraline, which I found to be entirely enjoyable, but for the obvious reason that it was written for children slightly less than substantial. Not that Coraline was insubstantial, per se, but American Gods was a much meatier read. Richly imbued with characters from myth and folklore, the book was a contemporary fantasy which appealed to me on an even more personal level in that much of the action took place near where I grew up.
So essentially, if you're interested in a contemporary, adult* fantasy that references Greg Brown, Robert Frost, Tom Waits, and e.e. cummings while intrinsically being about America and its melting pot of cultural influences complete with a largely unpredictable storyline, then American Gods is the book for you.
*And by adult, I mean that there are at times some fairly graphic sexual acts depicted. No, we're not talking the coprophilia and such that got Gravity's Rainbow knocked off the Pulitzer Prize stand, but it is by no means tame, and disturbingly degrades Lucille Ball in "I Love Lucy", which is just weird.
If you're not, then that's cool, too.